Sustainability Ethos
At Ọjà, we are committed to building a future that prioritizes the health of both people and the planet. Rooted in African heritage and mindful of our shared responsibility to protect the environment, our sustainability ethos drives every decision we make, from sourcing raw materials to delivering exceptional products to our customers. We believe that our business can only thrive when it uplifts the communities we work with and leaves the earth better than we found it.
Principles in Sourcing
Our sourcing practices are guided by a deep respect for the environment and the people who cultivate the land. We prioritize buying directly from producing communities, ensuring that our supply chain benefits the farmers at its foundation. By cutting out intermediaries, we forge meaningful relationships with these communities, empowering them economically and socially.
We are steadfast in our commitment to sourcing organic ingredients, grown without the use of synthetic fertilizers or harmful pesticides. When we encounter situations where full organic compliance is not yet feasible, we take proactive steps to support a transition. By working closely with community farmers, we share the benefits of organic farming while collaborating to overcome barriers.
Transparency and Accountability
In 2024, we achieved a significant milestone with a comprehensive audit of our roselle and ginger supply chains. This effort allowed us to trace every step of our production process, ensuring that our practices align with our values. Our success with this audit reinforces our commitment to maintaining full transparency and accountability as we grow.
Reinvestment in Communities
We believe in the power of reinvestment to create lasting change. That’s why we actively support the farmers who make our products possible. By subsidizing the costs of organic manure and fertilizers, we reduce the financial burden on farmers transitioning to sustainable practices. Additionally, we invest in essential machinery that enhances productivity while reducing environmental impact.
Our partnerships go beyond financial support. We work hand-in-hand with farmers to develop actionable standards and practices for sustainable environmental stewardship. These guidelines help communities cultivate their land responsibly, ensuring its health and vitality for generations to come.
Sustainability of Loose Teas
At Ọjà, we champion loose teas as a more sustainable and environmentally friendly option compared to tea bags. Many conventional tea bags contain microplastics, synthetic fibers, or non-biodegradable materials that contribute to waste and environmental harm. By offering loose teas, we eliminate the need for unnecessary packaging, reducing our overall carbon footprint.
Loose teas are also more efficient, allowing customers to measure exactly the amount they need for each brew, minimizing waste. With proper storage, loose teas maintain their quality over time, offering a longer shelf life and reducing the frequency of purchases.
Additionally, using loose teas encourages a ritualistic connection to the act of brewing, fostering mindfulness and a deeper appreciation for the earth's resources. With every cup of loose tea, our customers join us in making small but meaningful contributions toward a zero-waste lifestyle.
A Shared Vision for the Future
At Ọjà, sustainability is more than a buzzword—it is the foundation of our business. We envision a world where businesses serve as agents of positive change, fostering economic opportunity while preserving the earth's natural resources. Through our efforts, we aim to inspire others to join us in creating a more equitable and sustainable future.
By staying true to our roots and embracing innovation, Ọjà is building a supply chain that respects the land, uplifts communities, and delivers premium products that customers can feel good about. Our sustainability ethos is not just a set of principles—it is a promise to uphold the values that define us, every step of the way.
With every sip of our teas, you are not only nourishing your body but also supporting a movement dedicated to environmental care, community empowerment, and a brighter future for all.
Sustainability of Loose Teas
At Ọjà, we champion loose teas as a more sustainable and environmentally friendly option compared to tea bags. Many conventional tea bags contain microplastics, synthetic fibers, or non-biodegradable materials that contribute to waste and environmental harm. By offering loose teas, we eliminate the need for unnecessary packaging, reducing our overall carbon footprint.
Loose teas are also more efficient, allowing customers to measure exactly the amount they need for each brew, minimizing waste. With proper storage, loose teas maintain their quality over time, offering a longer shelf life and reducing the frequency of purchases.
Additionally, using loose teas encourages a ritualistic connection to the act of brewing, fostering mindfulness and a deeper appreciation for the earth's resources. With every cup of loose tea, our customers join us in making small but meaningful contributions toward a zero-waste lifestyle.